Design Thinking Program Curriculum
The Design Thinking Executive Program meets the same high academic standards of Missouri State University, with a challenging interdisciplinary curriculum designed to prepare you to analyze, create, and deliver unique experiences. Roll up your sleeves to solve real-world challenges and use innovative practices developed by top companies.
Module 1: Introduction to Design Thinking
Learn a practical definition of Design Thinking and its uses for solving business, technology, and social problems across many industries.
- Define Design Thinking as an effective approach to creative problem-solving.
- Understand how Human-Centered Design and methodology influence Design Thinking.
- Review practices and case studies of Design Thinking in the real-world.
Module 2: Designing for Empathy
Use cases for understanding and applying empathy in business environments and the value of empathy-based research and elicitation.
- Identify effective approaches and tools for research.
- Design conversations and interviews that honor stakeholders.
- Frame problem statements that facilitate problem-solving.
Module 3: Introduction to Visualization
Discover the most common visualization tools in Design Thinking and the best methods for collaborating to understand, explore, and discover ideas.
- Align the right visualizations to the right Design Thinking tools.
- Learn the visualization tools that best fit specific challenges.
- Explore the use of visualization tools in real-life scenarios.
Module 4: Persona & Journey Map Design
Discover the importance of customer experienced-based visualizations that help define their attributes and experiences with your products, services, and stakeholders.
- Create personas that describe stakeholder characteristics.
- Build journey maps that help define critical moments of truth.
- Identify the right tools for success in measuring Customer Experience.
Module 5: Ideation in the Design Thinking Process
Learn how the concept of ideation is a process for developing, communicating, and synthesizing prescriptive ideas to others to solve the right problem.
- Develop creative processes for developing new ideas.
- Understand mind-mapping and brainstorming approaches.
- Learn best practices for ideation workshops.
Module 6: Prototyping
Determine potential approaches for prototyping concepts, products, and services that solve problems.
- Understand low and high-fidelity prototyping.
- Design ways for bringing ideas to life.
- Discuss prototyping approaches and tools.
Module 7: Validation
Leverage previous module knowledge of ideation and prototype design to help design thinkers properly test and validate ideas and prototypes.
- Identify methods for researching and validating outcomes.
- Evaluate recommendations for stakeholder collaboration and participation.
- Develop considerations for design validation.
Module 8: Implementation & Validation
Create a plan for implementing Design Thinking principles and tools at your organization and for aligning with the ROI of internal projects and stakeholders.
- Develop processes for deployment and launch.
- Explore collaboration methods with stakeholders and partners.
- Design plans for applying Design Thinking at your organization.
Capstone Project: Your Design Thinking Portfolio
- Completed project, from beginning to end.
- Custom templates and practices you can employ at your organization.
- Outcomes that are distinctive and measurable.
- Continued mentoring after the program concludes.