Missouri State Design Thinking Program
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Advisory Board Member Profile


Jeff Pelaccio
United Way of Greater Kansas city
Senior VP
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Areas of Expertise
Data Science ​& Design Thinking, Your Customers – ​Their Journey, Empathy & Storytelling, To Market – The New Business Plan, The Design Thinking ​Organization
The *7 words that represent what I stand for as a person:

•           Smart
•           Funny
•           Friendly
•           Leader
•           Driven
•           Trustworthy
•           Caring/Loyal.

*Surveyed over 100 friends, family, people I worked with (past/present) with over 50% responding

Jeff has more than thirty years of client and agency experience as a marketing, sales, and client relationship leader.  He has developed marketing and sales strategy for Fortune 500 corporations such as Bayer, Sprint, Capital One, and Boehringer Ingelheim as well as small to mid-size companies/agencies (Aratana, StrategicOne, Naviant/IntelliQuest).

Jeff is a results-oriented executive leader with a solid track record in a full range of marketing and business development experiences. His focus is on measurable results and continuous improvement.  Jeff thrives in a competitive, fast-paced environment (he loves "Start-ups" - companies, new divisions of companies, creating/implementing new strategies) while leading and developing high-performance teams.  He excels in understanding customer needs and using data/information to develop programs and processes to increase customer satisfaction/company revenue. Jeff is a proven and creative problem-solver with the ability to analyze and interpret data for strategic-based decision making while staying focused on details.  

A well-respected leader and mentor, Jeff excels at building and motivating teams to meet and exceed business goals.

Specialties:
- Principle-Centered Leadership
- Improving customer relationships/satisfaction
- Marketing Strategy / Operational Planning
- CRM/Database & Integrated Direct Marketing
- Marketing & Sales Analytics (increasing sales/marketing ROI)
- Sales Incentive Compensation
- Business Intelligence
- Interactive/email Marketing
- Relationship Management
- Product/Service Development and Execution
- Inside Sales
- eCommerce

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​To learn more about the Missouri State University Design Thinking Program and how it helps companies and executives drive ROI schedule a call with one of our career counselors.
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Missouri State University
7253 Watson Rd.#1041
St. Louis, MO 63119
Program Location
4050 Pennsylvania Ave. Ste. 115 PMB 5861
Kansas City, MO 64111

Contact Us

Ellen Walter
Program Manager
Phone
417-708-2280
ew9233@missouristate.edu

​DESIGN THINKING PROGRAM at MSU powered by the Zschool

​The Design Thinking Certificate Program at Missouri State University trains and develops individuals to learn how to innovate using the techniques and methodologies of empathetic design.
  • Home
  • About
    • Design Thinking Difference
    • Faculty
  • Program Info
    • Curriculum
    • Upcoming Class Dates
  • Corporate Programs
  • Contact