Advisory Board Member Profile
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Jeff Pelaccio
United Way of Greater Kansas city
Senior VP |
Areas of Expertise
Data Science & Design Thinking, Your Customers – Their Journey, Empathy & Storytelling, To Market – The New Business Plan, The Design Thinking Organization
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The *7 words that represent what I stand for as a person:
• Smart • Funny • Friendly • Leader • Driven • Trustworthy • Caring/Loyal. *Surveyed over 100 friends, family, people I worked with (past/present) with over 50% responding Jeff has more than thirty years of client and agency experience as a marketing, sales, and client relationship leader. He has developed marketing and sales strategy for Fortune 500 corporations such as Bayer, Sprint, Capital One, and Boehringer Ingelheim as well as small to mid-size companies/agencies (Aratana, StrategicOne, Naviant/IntelliQuest). Jeff is a results-oriented executive leader with a solid track record in a full range of marketing and business development experiences. His focus is on measurable results and continuous improvement. Jeff thrives in a competitive, fast-paced environment (he loves "Start-ups" - companies, new divisions of companies, creating/implementing new strategies) while leading and developing high-performance teams. He excels in understanding customer needs and using data/information to develop programs and processes to increase customer satisfaction/company revenue. Jeff is a proven and creative problem-solver with the ability to analyze and interpret data for strategic-based decision making while staying focused on details. A well-respected leader and mentor, Jeff excels at building and motivating teams to meet and exceed business goals. Specialties: - Principle-Centered Leadership - Improving customer relationships/satisfaction - Marketing Strategy / Operational Planning - CRM/Database & Integrated Direct Marketing - Marketing & Sales Analytics (increasing sales/marketing ROI) - Sales Incentive Compensation - Business Intelligence - Interactive/email Marketing - Relationship Management - Product/Service Development and Execution - Inside Sales - eCommerce
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