Advisory Board Member Profile
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Jessica De La Cruz
SMG
User Experience Manager |
Areas of Expertise
Introduction to Design Thinking, Data Science & Design Thinking, Your Customers – Their Journey, Empathy & Storytelling, Ideation & Innovation, Prototyping, Testing & Iteration, To Market – The New Business Plan, The Design Thinking Organization
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I have been a User Experience Designer and Researcher for seven years. Recently, I was promoted to be the UX Manager at Service Management Group (SMG). Since then I have been actively working on defining the UX process not only within the Product Management team but also across the organization.
I'm currently working on getting my Master's in Information and Data Visualization, from the Maryland Institute College of Art, which will help me improve my understanding of how users digest and observe data and gain knowledge of other methodologies that would provide me better insights. I'm a life-long learner and actively involved in the design community in Kansas City. I have mentored and worked with high school and college students, and educators to teach them how to leverage the tools and methodologies of the user-centered design process and how to apply it to their business, community, or life. Recently, I served a guest lecturer at UMKC Henry W. Bloch School of Management E-Scholar program, which allowed young entrepreneurs to learn about the HCD process and how it applied to their business development.
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