Advisory Board Member Profile
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Lou Shonka
Harbor Retail
VP Marketing |
Areas of Expertise
Expertise as it relates to the current course outline: >Designing for Empathy >Visualization >Persona & Journey Mapping Design >Ideation >Validation & Testing >Change Management
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If not for a fork in the road, you might have elected Lou to congress. Despite early aspirations for a career in politics, her path ultimately led her to make a difference in another way, as a development officer for national and international nonprofits.
Lou’s background includes training in anthropology, sociology, and qualitative research methodologies. In other words, she has profound insight into what motivates people, what makes them tick, and what makes them want to buy, give and advocate. She is a skilled trend-spotter and an expert on retail point-of-sale and point-of-wait strategies. She has worked with brands such as Belkin, Boar's Head, Hallmark, H&R Block, LG, MillerCoors, Sprint and many more. Lou is an advocate for No Kid Hungry and Giving the Basics. Outside of the boardroom and strategy meetings you can find Lou perfecting her martial arts skills, in the kitchen testing recipes or entertaining friends and family.
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