Advisory Board Member Profile
|
Patrick Arminio
Quester
VP Client Services |
Areas of Expertise
|
Patrick has a passion for understanding consumers as human beings. Like several things in life, his love of research began over several glasses of wine. While taking an undergrad consumer insights course, he found his passion for research/consumers during a project highlighted word associations with wines from various regions.
After gaining his MBA he joined AB-Inbev in their Shopper Insights department. It was here that he was exposed to Quester's Artificial Intelligence moderator. Seeing the power of being able to gather consumer's thoughts, unmet needs, and stories at scale; he joined the team in 2014. Since then, he has worked with CPG brands and technology companies to help identify areas to innovate that resonate with their consumers.
|
